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18th Annual Mammoth Festival of Beers & Bluesapalooza • August 1–4, 2013
The festival is seeking solid promotional partnerships and sponsorships with the right organizations. To discuss promotional opportunities, contact us toll free at 1-888-285-5893, ext. 702, or email jim@harvestmoonpresents.com
OUR BEGINNINGS The Mammoth Festival of Beers and Bluesapalooza started 18 years ago in Mammoth Lakes, California, in the parking lot of Whiskey Creek Restaurant with just a handful of breweries and beer lovers. With BBQ ribs on the grill and a local garage band playing from the roof of the restaurant, it was a fun beginning! The idea behind the event was simple—have some fun and introduce Mammoth’s locals and visitors to the joys of handcrafted beers. The second year we threw in some real blues bands and a lot more breweries and we’ve never looked back. From these humble beginnings, the festival is now recognized as one of the best beer and blues festivals in the United States. FUN has always been our top priority!
EVENT HIGHLIGHTS 18th Annual Mammoth Festival of Beers & Bluesapalooza • August 1–4, 2013
Expected/Historical Attendance: 5,500+ people
Participating Microbreweries: 65+
Participating Vendors: 25
• The event takes place outdoors among the pines in Mammoth Lakes, a beautiful mountain resort located near Yosemite National Park in the cool Eastern High Sierra off Highway 395. Best known as a world-class ski resort, it is also home to world-class golf courses, mountain biking, fishing and hiking, as well as wonderful restaurants and resort facilities. Visitors come from all over the world to Mammoth but primarily from Northern and Southern California markets.
• This is Mammoth’s most talked about summer event and showcases over 65 microbreweries and a variety of blues performers from around the country. The Grand Tasting features the most sought-after microbreweries such as Mammoth Brewing Company (sponsor of the event), Sierra Nevada, Mendocino, Bear Republic, Stone, Anderson Valley, New Belguim, Ballast Point, Firestone-Walker, Deschutes, San Diego, Alaskan, Santa Cruz Mountain Brewing, Kona, Samuel Adams, Widmer, Russian River and many more. Visitors sample ales, lagers and stouts while listening to an eclectic mix of blues performers from around the world (acts announced early in the year).
HOW THE EVENT IS PROMOTED After 18 years, the event has built up a loyal following of returning participants and word-of-mouth advertising leading to sell out numbers each year. In addition to solid historical attendance, we market through the following channels:
• Direct Mail
• Email blasts/E-Ads to targeted recipients
• Blues Festival Guides
• Posters/Rack Cards at select locations, breweries, and direct distribution
• Radio and Print advertising in targeted markets
• Mammoth Festival of Beers and Blues Event Program
• Ticket presale locations and websites
• Banner Ads
• Event website, social networking sites, and traffic facts
• Press Releases distributed to statewide media
FOR MORE INFORMATION For specific information on sponsorship opportunities, please contact James Vanko, HarvestMoon Presents Inc. 888-285-5893, Ext 702, or jim@harvestmoonpresents.com. Sponsorship levels range from $750 to $6,500, or let us tailor a sponsorship program for your organization. Sponsorship levels available upon request.
For a PDF of this information, click here
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18th Annual Mammoth Festival of Beers & Bluesapalooza • August 1–4, 2013
The festival is seeking solid promotional partnerships and sponsorships with the right organizations. To discuss promotional opportunities, contact us toll free at 1-888-285-5893, ext. 702, or email jim@harvestmoonpresents.com
OUR BEGINNINGS The Mammoth Festival of Beers and Bluesapalooza started 18 years ago in Mammoth Lakes, California, in the parking lot of Whiskey Creek Restaurant with just a handful of breweries and beer lovers. With BBQ ribs on the grill and a local garage band playing from the roof of the restaurant, it was a fun beginning! The idea behind the event was simple—have some fun and introduce Mammoth’s locals and visitors to the joys of handcrafted beers. The second year we threw in some real blues bands and a lot more breweries and we’ve never looked back. From these humble beginnings, the festival is now recognized as one of the best beer and blues festivals in the United States. FUN has always been our top priority!
EVENT HIGHLIGHTS 18th Annual Mammoth Festival of Beers & Bluesapalooza • August 1–4, 2013
Expected/Historical Attendance: 5,500+ people
Participating Microbreweries: 65+
Participating Vendors: 25
• The event takes place outdoors among the pines in Mammoth Lakes, a beautiful mountain resort located near Yosemite National Park in the cool Eastern High Sierra off Highway 395. Best known as a world-class ski resort, it is also home to world-class golf courses, mountain biking, fishing and hiking, as well as wonderful restaurants and resort facilities. Visitors come from all over the world to Mammoth but primarily from Northern and Southern California markets.
• This is Mammoth’s most talked about summer event and showcases over 65 microbreweries and a variety of blues performers from around the country. The Grand Tasting features the most sought-after microbreweries such as Mammoth Brewing Company (sponsor of the event), Sierra Nevada, Mendocino, Bear Republic, Stone, Anderson Valley, New Belguim, Ballast Point, Firestone-Walker, Deschutes, San Diego, Alaskan, Santa Cruz Mountain Brewing, Kona, Samuel Adams, Widmer, Russian River and many more. Visitors sample ales, lagers and stouts while listening to an eclectic mix of blues performers from around the world (acts announced early in the year).
HOW THE EVENT IS PROMOTED After 18 years, the event has built up a loyal following of returning participants and word-of-mouth advertising leading to sell out numbers each year. In addition to solid historical attendance, we market through the following channels:
• Direct Mail
• Email blasts/E-Ads to targeted recipients
• Blues Festival Guides
• Posters/Rack Cards at select locations, breweries, and direct distribution
• Radio and Print advertising in targeted markets
• Mammoth Festival of Beers and Blues Event Program
• Ticket presale locations and websites
• Banner Ads
• Event website, social networking sites, and traffic facts
• Press Releases distributed to statewide media
FOR MORE INFORMATION For specific information on sponsorship opportunities, please contact James Vanko, HarvestMoon Presents Inc. 888-285-5893, Ext 702, or jim@harvestmoonpresents.com. Sponsorship levels range from $750 to $6,500, or let us tailor a sponsorship program for your organization. Sponsorship levels available upon request.
For a PDF of this information, click here
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